It’s not every day you get to work on a brand with a cultural history as rich as Strongbow’s. For over five decades, they’ve been serving up first pint refreshment to the whole of the country. In a time of unprecedented change we saw an opportunity for Strongbow to shine a positive light on real people.
Our new strategic platform ‘Refreshing People Since 1960’ is a celebration of people from all walks of life coming together in our great British pubs. It’s the first step on an exciting journey towards putting people at the heart of the Strongbow brand and putting Strongbow back at the heart of British culture.