Selected work
Featured news
Awards
If You Could votes Otherway Top Creative Company →
It’s been an unpredictable year for many in the creative industries so now, more than ever, it’s important to spotlight the teams and companies that continue to excel and put their talent first. The three key pillars that companies are scored against are: Culture, Craft and Leadership…
Press
Creative Boom reports on Otherway bringing Fortnum & Mason's 'A Fantastical Christmas' to life →
Created by London studio Otherway in collaboration with BAFTA-winning animation house Studio AKA. Titled A Fantastical Christmas, the work builds on last year's festive direction but places the spotlight firmly on the brand's historic home at 181 Piccadilly…
Press
Campaign on Otherway launching New York Office →
The expansion is part of plans to grow the business in the US. The US office's “founding client” is mortgage service Rocket Companies, which recently launched a rebrand with a TV ad during this year's Super Bowl. The new office builds on Otherway's existing work in the US over the past three years…
Opinion
LS:N Global Trends reports on BFF rebrand offering a new blueprint for cultural institutions →
Developed by creative studio Otherway, the rebrand borrows visual codes from social media – bold typography, saturated colours, rapid motion – but flips their purpose. Instead of fuelling distraction, the design language is used to encourage focus, presence and shared cultural experience…
Press
Dieline reveals new Naked Paper unbleached branding by Otherway →
While we expect toilet paper, tissue paper, and kitchen towels to be white, they start brown, and the whitening process involves using chemical bleachers, which are harmful to the environment. The repostioning, renaming and rebranding centres around the simple truth “it’s brown because it’s greener”…
Press
Creative Review reports on Otherway launching Fortnum & Mason X Martin Parr Summer collab →
Both icons of Britishness, the brand and photographer are a natural pairing. Shot on location at Weston-super-Mare and Clevedon Pier, and featuring art direction by Otherway, the campaign leans into Parr’s distinctive ability to capture life in the UK’s coastal towns, but with Fortnum’s adding a touch of glamour…
Awards
The Sunday Times names Otherway one of the Best Places to Work 2025 →
This design and communications studio with offices in London and New York is doing plenty right for its staff. They can work from home on Mondays and Fridays, bring their dogs in. Mental health support comes via the MYNDUP platform, which gives two hours per month for coaching or therapy…
Press
Fast Company writes about Otherway’s rebrand of Rocket: America’s homeownership company →
Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. The rebrand seeks to bring warmth, humanity, and emotional depth to homeownership, transforming Rocket from a transactional mortgage provider into a trusted partner…
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Opinion
Design Week interviews Otherway about shedding the cold clichés of AI tech →
AI branding is growing up – with expressive brand worlds taking the wheel. Perhaps the surge of more expressive branding for AI is a response to the evolving role these tools play in our lives. Increasingly, AI is no longer being cast as a flawless, all-knowing, slap-on solution to every problem, but as a partner that works alongside us…
Press
Dieline features new Goodrays strategy, branding and packaging by Otherway →
Many people with anxiety often turn to the non-psychoactive cannabinoid CBD for relief. Goodrays is a brand of CBD beverages in the UK inspired by CBD’s purported ability to ease the mind. Given the popularity of similar drinks, the brand reached out to design studio Otherway to make it stand out in the burgeoning category…
