Brooklyn Film Festival Shifting screen time from mindless to meaningful.

The Brooklyn Film Festival is an independent, international film festival based in New York. Known for championing emerging talent and bold storytelling, it’s a local cultural fixture with a fiercely global outlook.

We were asked to reimagine the BFF identity and positioning. In a world increasingly absorbed by phones and streaming, our idea started with a simple truth: not all screen time is created equal. Amid passive, fragmented viewing, the festival offers something immersive and intentional.

The new campaign, Welcome to Good Screen Time, reframes the festival as an antidote to endless scrolling and a call to experience cinema that earns your full attention.

The creative borrows from the language of digital platforms and reimagines it for the big screen; bold, reactive, and scroll-stopping. It’s paired with a tone of voice that turns everyday scroll-speak into a rallying cry for real cinema.

Sound design by Klong brought the identity to life with a sonic language that echoed the campaign’s digital roots. Glitchy, sharp, and attention-grabbing. Turning every interaction into a beautiful cinematic interruption.

Our ambition was to reframe how people think about screen time. Not as something to escape, but something to elevate. The Brooklyn Film Festival isn’t just another thing to watch; it’s a reminder that cinema, when done right, deserves your full attention.