Smythson Reimagining luxury for the modern age.

With a legacy spanning 130 years, Smythson has long been synonymous with the finest leather goods, crafted for the most discerning customers. Yet, as rich as this history is, the brand faced a challenge: how to stay relevant in a modern world, amidst a wave of young upstarts redefining luxury and craftsmanship.

Our task was to help Smythson find fresh meaning in this new era, re-establishing what the brand stands for while honouring its heritage. Given Smythson’s deep roots in product design, we focused on a solution that would not only highlight the inherent beauty and functionality of their hand-crafted pieces but also elevate their quintessentially British personality.

Our creative platform centres on the idea that the joy of owning a beautifully crafted object can transform the everyday. This approach captures both the tactile pleasure of the product itself and the emotional connection it fosters with its owner.

The result is a platform that doesn’t just showcase Smythson’s products but positions them as objects of lasting beauty. Items that don’t just look good, but feel inherently meaningful. This approach allows Smythson to reassert its place in the world of luxury, as a brand that understands the past but is firmly focused on the future.