Happier Living Reimagining mental health care.

Happier Living is a US-based medical group practice with a therapy-first approach to health and wellbeing. Its mission is to challenge the existing therapy industry, which often fails to empower clinicians to deliver the highest quality care and achieve the greatest impact.

The visual approach for the Happier Living brand aimed to fuse the worlds of healthcare with the trust and credibility found within the editorial realm. From the bold, masthead-inspired logo treatment that instills a sense of trust and authenticity, to the publisher-inspired mark centred around Happier Living’s five pillars of a balanced life, the brand communicates reliability and expertise.

At the heart of the brand is an always-on grid system, symbolising the stability and structure the organisation seeks to bring into people’s lives. Much like editorial design, the grid serves as a versatile, functional tool for all outputs—from simple formatting and content organisation to a modular-based system for web applications.

We developed a vibrant colour palette, featuring bold, bright hues alongside complementary sun-drenched pastels, reflecting the brand’s Californian origins and its positive outlook on the future. The harmonious range of tonal palettes, when combined, creates a calming aesthetic and ensures a seamless integration of elements across all brand touchpoints.

To nurture positive connections, we collaborated with Indonesia-based artist Muhammad Fatchurofi to create a series of positive, warm, and brightly coloured illustrations. These visuals help depict a variety of complex and intricate topics, from physical and mental health to relationships, financial wellbeing, and career guidance.

The editorial inspirations underpinning the brand, combined with a warm and emotive visual world, position Happier Living as the empathetic and supportive health experts in a sector that can often feel cold and transactional.