immy Making the complex, simple.

Immy began with a singular vision: to make better health accessible to all. Founded by Dr Charles Akle, a seasoned immunologist with over 40 years of medical experience, immy is built upon the groundbreaking discovery of Micolicibacteria’s potential as an immunotherapy treatment for cancer.

Dr Akle, along with his colleagues, realised the profound immunoregulatory power of this unique form of bacteria and, with a desire to democratise its benefits, sought to bring it to the world in an accessible, oral form. In an age where wellness supplements are abundant but often mired in pseudoscience, immy was born out of a need for clarity and authenticity.

With the challenge of rising above the confusion in a saturated market, we positioned immy as a credible, reliable ally in modern health. From the outset, our task was to distil complex science into accessible, engaging content. With a product whose hero ingredient — Micolicibacterium aurum Aogashima — required explanation, we worked to make the brand feel approachable without sacrificing its scientific roots.

The brand’s positioning needed to reflect this. To capture the spirit of immy, we drew inspiration from a time when scientific innovation was met with simplicity and clarity — the late 80s, an era defined by optimism, precision, and iconic design.

The brand world we created for immy is one where accessibility reigns, with clean lines, minimalism, and modernist influences. We embraced a vibrant colour palette, combining scientific precision with warmth and trust, and a typography system that balances expertise with ease.

At its core, immy is about re-connecting with the bacteria that the modern world has lost touch with — the key to a healthier future, grounded in nature, but driven by scientific innovation. Every touchpoint of the brand reflects this ethos: empowering the individual with knowledge, making health simple, and always rising above the complexity of a crowded market.

With immy, health is no longer a luxury, but a fundamental right for all.