Natural Innovations Transforming a food supplier to an ingredient innovator.

Formerly Freshcut Foods, the B2B business had outgrown its name. What started as a fresh produce supplier had evolved into a high-performance food innovation partner. Backed by Flywheel Partners, the brand needed to reflect that shift, capturing both natural simplicity and technical complexity.

We repositioned and renamed the business Natural Innovations. Focusing on their expertise as flavour specialists pushing plant-first ingredients into new territory. With a team of classically trained chefs and industry experts, they elevate humble produce through bold combinations and refined techniques. Delivering consistent, standout flavour at scale.

The new identity aims to bridge nature and technology. Led by a dynamic brand mark symbolising natural growth and future focus. A vibrant, modular design system is paired with a contemporary colour palette that brings energy and clarity.

Photography celebrates the raw vibrancy of the produce, shot in rich, saturated tones. Alongside it, factory imagery highlights the precision and craft of the process.

The new brand launches Natural Innovations as a brand rooted in nature, engineered for performance.