Natural Innovations Transforming a food supplier to an ingredient innovator.

Formerly Freshcut Foods, the B2B business had outgrown its name. What started as a fresh produce supplier had evolved into a high-performance food innovation partner. Backed by Flywheel Partners, the brand needed to reflect that shift, capturing both natural simplicity and technical complexity.

We renamed the business Natural Innovations. Focusing on their expertise as flavour specialists pushing plant-first ingredients into new territory. With a team of classically trained chefs and industry experts, they elevate humble produce through bold combinations and refined techniques. Delivering consistent, standout flavour at scale.

The new identity bridges nature and process. A dynamic brand mark symbolises natural growth and future focus. A vibrant, modular design system reflects the movement of industrial processes, paired with a contemporary colour palette that brings energy and clarity.

Photography celebrates the raw vibrancy of the produce, shot in rich, saturated tones. Alongside it, factory imagery highlights precision, speed, and craftsmanship.

The new brand elevates Natural Innovations as a partner that delivers with both care and capability.