Joseph Joseph Launching the brand into a new space.

Joseph Joseph, renowned for its brilliantly functional designs, expanded its portfolio with the innovative Space cookware range, featuring a patented folding handle system for space-saving storage.

To launch this breakthrough, Joseph Joseph turned to Otherway for a visually captivating campaign to showcase their biggest design innovation yet.

Drawing inspiration from the product's own seamless functionality, we crafted a CG world that felt both effortless and sophisticated, with an optimistic gradient backdrop to enhance the product's presence. The films were designed with simplicity and beauty at their core, underscoring the intelligent design of the cookware.

A series of master films were created, each highlighting a key feature of the new cookware range. The approach enabled an agile suite of digital content, perfect for quick adaptations and cutdowns, to ensure a dynamic and multi-territory launch.

The films ushered in a new era for Joseph Joseph, combining stunning design with clean, graphic simplicity. The dynamic visuals allowed the product to shine, transitioning from detailed macro shots to expansive angles, framed by kinetic typographic messaging, demonstrating the innovative Space cookware system in an ever-evolving digital landscape.