Robin Designing a world where legal can flourish.

For decades, legal meant delay. Risk. Roadblocks. Robin was built to change that. A legal AI app created by lawyers, engineers and educators, designed not to slow business down, but to unlock it. Robin doesn’t replace legal teams. It empowers them. It works alongside businesses removing friction, accelerating decisions, and helping companies grow with confidence. We built a brand around a powerful provocation: New Legal. What if legal didn’t just protect value, it created it? Flipping the narrative from bottleneck to business driver.

Visually, we built a world that reflected Robin’s warmth, intelligence and ambition. Organic forms, natural textures, confident type. We partnered with California-based artist Ariel Lee to craft an illustrated ecosystem. A metaphor for meaningful growth. Painted forests. 3D journeys. Legal, reimagined.

Our logo evolves the robin icon with sharp new precision. The wordmark adds weight. Subtle motion breathes personality into every asset, from site to software.The new red-breast brand colour steps away from generic tech blues and purples, creating an unmistakable space Robin can own. Distinct, bold, and full of purpose.A comprehensive design system was developed, from type and tone to product and data. Bringing clarity and calm to every touchpoint. Delivering a bold new brand built to scale with Robin’s intelligence.