Strongbow Creating a content engine built from apples.

To support the Strongbow brand transformation, we created a new content system built for the realities of modern attention.
‍
We call them Pips. Short-form, culturally-led films designed to keep the brand present in the moments people are actually paying attention.
‍
Instead of investing everything in a handful of hero assets, Pips deliver a constant stream of distinctive creative. High-volume and high-variety by design, they give the brand the flexibility to respond to culture, platform behaviour and audience interests in real time.
‍
The approach is rooted in effectiveness as much as creativity. Google's research shows that high-quality short-form content delivers some of the strongest levels of ad recall, making it one of the most effective ways to build memory structures and stay top of mind.
‍
By creating a continuous flow of culturally relevant content, Pips help build familiarity, strengthen brand salience and drive the awareness that ultimately powers growth.